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The number of TikTok users continues to grow, trends constantly change, and the platform’s algorithms are refined. To appear in recommendations and top the subscribers’ feeds, bloggers, brands, and advertisers need to remain flexible and strategically approach their posting schedules. TikTok’s algorithms differ significantly from those on Instagram and Facebook, with success determined not just by content quality and relevance but also by the timing of its publication.

Viral videos become popular on the Internet, especially on social media platforms such as Facebook, Instagram, YouTube, spreading thanks to active user sharing. A study by Harvard Business Review revealed that videos most often become viral within the first 48 hours after publication. A video is considered viral when it gathers more than 2 million views in a few days.

In 2024, TikTok reached an impressive milestone of more than 1 billion active users per month, highlighting its growing popularity. With this growth, competition within the platform has intensified, and the use of hashtags remains an effective and accessible method for promoting video content.