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Viral videos become popular on the Internet, especially on social media platforms such as Facebook, Instagram, YouTube, spreading thanks to active user sharing. A study by Harvard Business Review revealed that videos most often become viral within the first 48 hours after publication. A video is considered viral when it gathers more than 2 million views in a few days.

YouTube offers vast opportunities for those seeking to answer the question, “How can I monetize my YouTube channel?”. This platform is not just a place for entertainment but also a venue for earning and monetizing your creativity. With various tools such as ad revenue, sponsored videos, merchandise sales, and participation in the YouTube Partner Program (YPP), content creators have the opportunity to turn their channels into stable income sources.

One of the important steps to creating a successful personal brand on YouTube and TikTok is understanding your audience. By identifying your target demographic and gaining a deep understanding of their preferences, interests, and values, you can tailor your content strategy to resonate with them.